. >> reporter: and now, the man who ran the president's re-election campaign is hoping to reform it into a grassroots army to support the president's agenda for a second term. >> we have hundreds of thousands of neighborhood team members and leaders in every state of the union. we're going to work across party lines to get some things done. >> reporter: four years ago, the president promised to rise above partisan politics. >> on this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and wornout dogmas that strangle our policies. >> reporter: it was a promise unfulfilled, as washington became more divided. this time around, he's going to try to directly appeal to some of those who voted against him. and, george, the white house plans a quick start. the president's team has been studying the experiences of other second-term presidents. and they have seen that you really only have about 18 months before a second-term president starts to look like a lame duck. they plan to hit the ground running. look for him to be traveling the country, not long